Cersanit Trade joins MosBuild’s new ceramics sector

MosBuild 2019’s new and improved ceramics sector will see the participation of yet another key industry player – Cersanit Trade.

The Polish manufacturer, specialising in bathroom ceramics and equipment including ceramic tiles, ceramic granite, sanitary ware, acrylic bathtubs, shower sets, and bathroom furniture, will showcase its full product range at MosBuild 2019 from 2-5 April at Crocus Expo.

Key innovations to be shown include rimless WC compacts featuring CleanOn technology and the new Crea Collection of thin-rim faience wash basins with completely flat and even surfaces, sharp edges, and sharper angles to conventional faience wash basins.

“Our new collection of wash basins resembles laminated products made of agglomerates that have almost perfect geometry. We’re confident that the collection will be highly popular as faience products have numerous advantages over agglomerates: they’re easy to clean, don’t absorb colourants, are easily fitted. While agglomerates also make great products, we’ve managed to combine the two approaches thanks to this new technology,” explained Yury Kovtun, General Director of Cersanit Trade.

According to Mr. Kovtun, the company decided to participate in MosBuild 2019 because of the event’s highly targeted audience of buyers looking to source new collections for the forthcoming year. “I’m sure they’ll visit us at MosBuild and discover our sanitary ware and other products to offer in their stores,” says Yury Kovtun.

“We recognise that exhibiting at MosBuild is a unique opportunity to interact with a very important target audience – architects and designers – a group we are only just starting to focus on. This change of focus will require a lot of work including developing new product lines and tailoring marketing materials to this audience. That’s why – and I’ll say it again – MosBuild is a promising platform that we are excited to work with.”

“We hope to see real results from the organisers in attracting architects and designers through the various interesting events on offer – including architecture students: they are our future,” explained Mr. Kovtun.

Cersanit will be joined in the event’s ceramics sector by other key industry players such as Unitile and Mosplitka.

MosBuild 2019, Russia’s largest build and interiors exhibition, will take place from 2-5 April 2019 at Moscow’s Crocus Expo.

Enquire today to find out how the exhibition can help grow your business leads in one of the world’s largest building industries.