Who are MosBuild’s visitors?


As the meeting place for Russia’s enormous build and interiors industry, MosBuild is attended by a strong professional audience from across Russia and the CIS. In 2018, the show attracted over 65,000 trade visitors throughout the four days.

65,000 is an impressive figure, but it doesn’t tell us much about who these visitors really are and what they want from the show and its exhibitors.

We took a closer look to discover exactly who visits MosBuild and why.
 

Who are MosBuild’s visitors?

 
They’re Russia’s biggest buyers – all huge names on the market and all attending to find new and exciting products and materials from around the globe, and, of course, meet their manufacturers.
 
MosBuild visitors are primarily wholesalers/distributors, retail buyers, building and renovation organisations, interior designers, and architecture and design studios. The majority – 62% – of visitors come from the Moscow region, while 32% travel from 83 regions of Russia and 6% from many other countries. 
geography

The calibre of MosBuild’s visitors is extremely high, with 82% responsible for making purchasing decisions and 15% having influence on purchasing decisions.

seniority

What are MosBuild visitors looking for?

 
A trade show of the scale as MosBuild is the best opportunity to discover the latest developments and products, and many visitors use the show to source materials for the year ahead. In fact, 90% of all visitors attend to source products, services, and general information.
 
With such a huge number of targeted buyers all in one place, a vast amount of business is done at MosBuild. In 2018, 69% of visitors intended to make a purchase as a result of visiting the show. We spoke to a few visitors at MosBuild 2018 to find out why they come to the show year after year.
 
“My goal is to meet partners and discover innovative products,” says Roman Efanov, Sales Director of Vekplast. “I’m primarily interested in bathroom equipment. I scheduled several meetings here easily. The exhibition is very convenient, but you need more than one or two days to go round all the pavilions. That’s why I always prepare in advance.”

“I come here specifically to sign business deals”

Andrey Ibakhtin, Director of bathroom services provider ProService 163, told us: “I come here specifically to sign business deals. The exhibition is very convenient as everyone gathers in one single place. You can collect information online in advance on the people and companies you need to meet: where they’ll be exhibiting and what they’ll bring along. I always have high expectations for the exhibition and I’m convinced I’ll find all the solutions I’m looking for.”
 
Elena Kuznetsova of Moscow-based GLS Light said: “I come to MosBuild to discover new products available on the market and consult my client on market conditions and supply routes. I’ve arranged several business negotiations, which I think will prove beneficial for me and my client. I also attend to talk to corporate executives and network among my peers. While the very senior managers and decision-makers don't come to every trade exhibition, they always come to MosBuild. I also use the opportunity to meet long-standing partners.”

Building materials Interior finishes 49% MosBuild visitors are looking for: 50% Bathrooms 35% Flooring 30% Ceramics 28% Doors and locks 27% Wall paper 27% Electrical and lighting 24% Facades, roof 23% Eaves & Curtains 22% Equipment and tools 21% Windows, window profiles and accessories 17% Construction machines 13% Gates 11% 32,054 31,362 22,881 19,659 18,034 17,237 17,221 15,309 15,138 13,899 13,280 11,026 8,615 7,172


In 2018, 32,000 visitors attended to source building materials, while 31,000 were interested in interior finishes.
 

Join us at MosBuild 2019


Being a MosBuild exhibitor lets you meet all these people face-to-face, an important part of doing business in Russia.

If you’d like to put your products or materials in front of thousands of Russia’s top industry buyers, MosBuild is the place.

Enquire today for more information on how you can get direct access to the Russian market.

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