One of the most significant changes at MosBuild 2019 was the return of the Window Technology sector.
Occupying an entire hall at Crocus Expo – around 6,000 m2 – even featuring the exhibition’s largest stand. Here’s how exhibitors from the new sector found coming back to MosBuild.
“It’s been really good to meet existing clients and for us we’ve seen a great number of new people,” said Aleksandr Vasiliev, Head of Service, Innovation & Analytics at Deceuninck. “The show has been very good; it's well organised and we’ve had great results. It’s a chance to speak with clients and with those we haven’t met yet, as well as to tell the world about our achievements and innovations, to show the interesting products we’ve been working on every day.”
“This year’s MosBuild was defined by its scale, record visitor attendance and rich business programme, said a representative of Winkhaus. “Among the most memorable exhibitors was Veka, which was presenting our products.”
Leading window suppliers Rehau, Deceuninck, Exprof, Gelean and many others not only presented stands, but actively participated in MosBuild’s events and projects and organised their own events at their stands, attracting the cream of the windows community.
At the initiative of ‘the big three’ (Rehau, AGG, and Roto) MosBuild hosted a two-day Global Window Forum and the Golden Window awards. While Siegenia initiated the Business Forum and WinAwards Russia, as well as being the partner for the Architectural Arena – one of MosBuild’s content platforms.
“The exhibition is also a reason for innovation. This year, we offered a completely new format of participating – the Architectural Arena Partner. The Arena became the heart of the exhibition (hosting the ArchiGraphics competition),” said a representative of Siegenia.
Meanwhile, VitHouse built a rack-and-beam system for the show’s Perfect Home project, and Rehau and Deceuninck provided materials for the VR Space.
With digital technology placed front and centre for the ‘smart exhibition’, Deceuninck noted that, “from the outset, the digitisation of the exhibition space is striking: interactive tools, large video screens, and smart panels. One of the most striking projects of the exhibition is the VR Space – more evidence of this general trend.”
A representative of Veka also noted "a noticeable increase in the influence of digital technologies on all areas of companies’ business activities, but above all on communication and promotion."
The exhibition’s high-quality visitor audience made an impression on exhibiting window companies.
A representative of Veka said: “there was a significant increase in the number of visitors while simultaneously increasing the quality of the audience.”
“We were busy from the first day, we didn’t expect so many visitors,” said Marina Anoshina, Head of Marketing and Communication at REHAU. “People are seeing our new branding and the perception is very good. MosBuild provides everything at a glance. Even though we’re in the windows sector, we can have a look at other building sectors and look at the trends, so for me as a marketing person, it’s interesting to be part of something big to take inspiration from.”
So what was the verdict on the renewed Windows Technology sector?
ThermoGlass told us, “Firstly, it’s clear that the industry has missed such events. The show has a very high level of organisation. It has the atmosphere of a real fair, a celebration and a meeting place for friends, partners, colleagues and, of course, competitors - after all, it is civilised competition that drives the development of the market.”
Interested in bringing your brand to MosBuild 2020?
Many more interesting formats of cooperation will be available for exhibiting companies in 2020.
Take this chance to be part of this major industry gathering and meet over 77,000 building and interiors industry professionals under one roof.
Enquire today to learn more about your participation options.
*Some of the above quotes were sourced from online window portal tybet.ru.