Audience overview of the MosBuild International Exhibition
Who visits MosBuild, the largest International Building and Interiors Trade Show in Russia and the CIS?
In 2024, 57,502 professionals visited MosBuild. These included managers and specialists from wholesale and retail organisations, construction and repair companies, architects and designers. 42% of visitors came to the exhibition for the first time.
Let’s have a closer look at the visitors of the largest International Building and Interiors Trade Show in Russia and the CIS.
Where do MosBuild visitors work?
The majority of MosBuild visitors are representatives of wholesale trade companies (24%). Retailers account for the same share as builders, designers and renovation and finishing specialists - 19% each. 16% of visitors are interior designers, 11% are manufacturers of construction and finishing materials, and 5% are architectural designers.
MosBuild is also visited by specialists from service companies from various fields: engineering systems installation, freight transport, logistics and customs clearance, consulting, insurance and financial services, engineering, hospitality, etc.
What positions do they hold?
39% of MosBuild visitors are company managers and owners. 21% of the visitors are Heads of departments and areas, while specialists account for 29%. Individual entrepreneurs are also present among MosBuild visitors (11%).
In general, the share of people influencing the decision to purchase products based on the results of the exhibition was 94% and the share of specialists planning purchases worth RUB 50+ million was 26%.
Where do they come from?
In 2024, MosBuild was visited by building and interiors market professionals from 87 regions of Russia. 62% of visitors came from Moscow and the Moscow region, while 34% came from other Russian regions, led by St Petersburg and the Leningrad region (4%), the Nizhny Novgorod region (2%) and the Republic of Tatarstan (2%).
As for the rest of the world, MosBuild 2024 attracted industry professionals from 47 countries. The share of foreign visitors was 4%. Majority of foreign visitors were represented by companies from Belarus, Kazakhstan, China, Turkey, Kyrgyzstan, Uzbekistan, Azerbaijan and Armenia.
What is the purpose of visiting MosBuild?
46% of visitors come to the exhibition to find products and services for their business. 25% visit MosBuild to meet partners and receive up-to-date industry information. 13% visit for professional development. 8% promote their products and services at the show. 2% come to MosBuild for educational purposes.
What products are people interested in at the show?
Most MosBuild visitors are interested in building materials (51%), sanitary ware (33%), ceramics (31%), doors and locks (29%), and floor coverings (29%).
You can meet MosBuild visitors in person and establish new business contacts at the 30th International Building and Interiors Trade Show MosBuild, which will take place from 1-4 April 2025 at Crocus Expo IEC.