Art: Trend Gallery by AM-Group 2023 Concept

Trend Gallery by AM-Group is the unique area at MosBuild developed in collaboration with AM-Group. The project is aimed at showcasing the latest trends in sanitaryware, ready-made design solutions and ideas for bathroom decoration in tandem with famous Russian designers.

AM-Group Art Quarter

7 Blocks of the AM-Group Art Quarter

Art Quarter by AM-Group at MosBuild 2023 included 7 blocks integrated sanitaryware by Italian brands: Artceram, Cisal, Stella, Bertocci, MOMA design. In addition to the well-known models, the show visitors got acquainted with novelties: installation systems by Artceram, faucets by Stella, furniture and exclusive bathtubs by MOMA design.

The Concept Authors

Trend Gallery by AM-Group Concept Authors

“In a new project for AM-Group, we explored the effect of architectural transparency which ensures privacy of interior spaces. The practice of double facade of the building coming from the big architecture helped to achieve the effect of light and space interaction, as well as the required privacy for each of the participants.

In addition to walls and partitions, all designers’ areas are wrapped in fabric facades. To implement this solution, we needed almost one kilometer of textile. The stand space itself is presented as a street connecting two main entrances of MosBuild 2023.

The designer areas are placed along the route of visitor flow, their translucent facades create a multi-layer backstage structure. The fabric allows light to penetrate inside each of the areas, but each designer can decide for himself whether to use this effect or not” – explained Pavel Zheleznov and Ivan Pozdnyakov (P+Z Design Buro).

Collaboration with Designers and Architects

Trend Gallery AM-Group was designed by the well-known and young designers: Angelina Aslanova, Victoria Smirnova, Nikolay Koloskov and Denis Gorokhov (TOL’KO INTERIORS, St. Petersburg), Angelina Askeri, Victoria Vlasova, Alexey Laptev (LPTV Design, Vladivostok).